Every social platform has its own audience and interest group, so a company should be aware of where and when to post its content. For example, if you use Facebook to promote your goods and services, you may post 360° images that summarize a lot of detail and can capture the audience’s attention easily (a picture is worth a thousand words, so 360° photo is worth many more). People will tend to share, comment or ask questions regarding the post, this leads to more brand awareness and customer engagement. Companies can benefit from this marketing tool by saving their time and audience time while viewing, instead of writing a long article, infographic and many photos to explain a certain topic. Posting 360° will assure more eyes on the content and will take companies to another stream of attention. Organic 360° photos performed much better, gaining 45% more interactions than conventional photos (Study by Branova, 2017). Another statistic says that 80% of marketers who have used 360° videos say it has increased engagement for them (Study by Gannon, 2018).

Hotels, construction sites, universities, airlines, manufacturers, and other businesses are using 360° photography as a marketing tool on their websites to display their goods and give customers a wide range of opportunities to choose. So instead of taking 15 regular photos, one 360° photo summarizes plenty. This photo will enhance the view and make it easier to immerse in the setting, to get a glimpse of what the client can await on the other side and dive into the atmosphere. It’s more about the feeling and immersing. For instance, Shangri-La, Mercure Hotel, Hotel Klosterbräu use 360° photography to catch customers eyes and take them to experience virtual tours of their different destinations, all from the comfort of customers home, enhance their point of view about the place/product/service and help them get a better understanding before making any bookings. For instance, before making any hotel booking, the customer can view the desired room by simple click and see it all in 360° HD.